At Setaris, we understand that powerful technology demands elegant design. The way your product looks and feels plays a tremendous role in its success. We help you develop aesthetics that capture attention, interfaces that minimize confusion and visual branding that puts you ahead of your competitors.

Of course, any product has to meet the needs and expectations of its users, rather than a set of abstract requirements. We vet our designs early and often with fast, effective usability testing throughout the process. This helps ensure that your product works the way users expect it to.

Globalization may also pose complex challenges for your brand. As your digital platform grows, we help it cater to international audiences to achieve a global reach. We build frameworks that provide consistent information and functionality across regions, but are flexible enough to accommodate local variations in language and custom.

A successful piece of technology combines an effective design with a solid business strategy. We combine technical mastery, market understanding and financial expertise, so we can execute your idea and help you understand its context.

That means the solution we build goes way beyond engineering. We do your market research, so you know what your materials will cost, what your customers need, and how your business landscape may shift. We develop a brand that invites your customers to interact with it and shifts in response to their reactions. We help you navigate the incorporation process, and plan for the protection of your intellectual property. If you're launching a website, we help with the marketing strategy, search engine marketing and search engine optimization.

So, yes, we help you deal with the externalities. But that strategic mindset comes out in our internal process, too. We know how to plan our technology projects to ensure that we meet the targets we set, by doing a better job of predicting and planning for the challenges along the way.

Here's the bottom line: uncertainty in any project is inescapable. It makes many people uncomfortable, so they tend to ignore it. Instead, we meet it where it lives and we replace it with understanding. That's how we earn your trust.

Setaris combines developers, graphic designers and project managers to meet your needs and your budget. We also design your product to work for a global audience, so that it can seamlessly adapt to critical differences in language and culture. Most importantly, we make the process as transparent as you need it to be, so you can watch as each step unfolds.

As with all of our services, we're proud of the process we've come up with for turning your idea into a piece of working software. We start by listening to you to understand what you want to accomplish. We help you decide on the features you need to achieve those goals. Then we help you land at the optimal combination of cost, quality and speed. A combination that means the first version of your software matches your release targets and prioritizes the features with highest return on investment.

Along the way, we give you the piece of mind of knowing we've selected the right technology for the job from the full range of potential options. Besides developing software, we spend a lot of time reading about it - what's current, what's in vogue, what's taboo. So you don't need to know everything that's out there. You just need to know what you want to accomplish, and we can do the rest.

Of course, plenty of well-conceived products come out every day, and only a tiny minority gain overnight success. We help you set realistic expectations of your application's growth. This helps us avoid wasting resources building more user capacity than you will need. At the same time, we can plan for the future: with state-of-the-art services like Amazon Cloud and advanced techniques in database management, we can make sure you can handle the flood of users when it arrives.

As hardware experts, we help you plan your project based on the challenges of your technology. Do you need to decode videos without killing battery life? Run algorithms that would overwhelm a standard microcontroller? We identify and build for your key requirements while staying within budget.

To build the lowest cost and most efficient hardware for your needs, we help you select exactly the right solution. If performance, customization, and power efficiency are your absolute priorities, you might opt for a high-end field-programmable gate array (FPGA) system. But if you need portability and a short development cycle, we might choose a standard Intel-based motherboard running a light version of Linux.

Between these is a wide spectrum of architectures, which enables us to deliver a solution precisely tailored to your needs.